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Core service

Product Strategy & UX/UI Design

Decide what to build before you pay to build it.

Discovery, scoping, and interface design that turn an idea into a costed, buildable plan — with prototypes you can test before committing an engineering budget.

Overview

The most expensive software is the software nobody needed. Discovery is the cheapest phase to be wrong in, so we spend real time there — mapping the users, the workflow, and the constraints — and come out with a scope, a cost, and a prototype. Clients regularly leave discovery having cut a third of the original feature list, which pays for the phase several times over.

What's included

  • Product discovery and requirements definition
  • MVP scoping and release planning
  • UX research, user flows, and information architecture
  • Interactive prototypes
  • UI design and design systems
  • Technical feasibility and cost assessment

How the engagement runs

  1. 1

    Stakeholder and user research

    Structured interviews with the people who will use and operate the system, so requirements come from evidence rather than assumption.

  2. 2

    Scoped roadmap

    A prioritised feature set split into releases, each with an effort estimate and a cost range you can plan a budget against.

  3. 3

    Interactive prototype

    A clickable version of the core flows — enough to test with real users and align stakeholders before development starts.

  4. 4

    Design system foundation

    Typography, colour, spacing, and component specifications documented so implementation matches intent.

What you get out of it

  • A scoped, costed roadmap instead of an open-ended build
  • A prototype to test with users before writing production code
  • Clear priorities on what ships first and what waits
  • Design handed over as a system, not a pile of screens

This is a good fit when

  • You have an idea and no reliable sense of what it costs to build
  • Stakeholders disagree on what the product actually is
  • A feature list has grown past what any budget supports
  • You want to validate demand before committing to a full build

Typical stack

  • Figma
  • User research
  • Prototyping
  • Design systems
  • Analytics

Ways to buy this

  • Discovery Sprintfrom $1,5001–2 weeks · Fixed fee
  • Fixed-Scope Buildfrom $12,0004–16 weeks · Milestone-billed
  • Dedicated Teamfrom $4,000/month3 months minimum · Monthly retainer
  • Care & Support Retainerfrom $900/monthRolling monthly · Monthly retainer

Starting points, not a rate card — how our pricing works.